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ITS History
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International Telephone Services (ITS) is a telecommunications company
born in 1995 and whose objective was to bring the most advanced technology in communications
within the reach of its clients.
ITS started off offering a call-back service to a wide portfolio of foreigners on the Costa del Sol
(south of Spain), then extending this to businesses also based in the area.
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As of December 1998, when full liberalisation occurred in the telecommunications market in Spain,
ITS focused its efforts on providing a made-to-measure service to each client at the best price and
with a high level of quality. The company at this point offered primarily long distance national and
international calls, prepaid calling cards, and intelligent numbers (90X, 800-type). |
| With the boom in the Telecoms markets up to mid 2000, ITS began to quote on the Nasdaq and began
expanding its presence to other prime tourist locations in Spain. Unfortunately, the initiative did not
have enough time to get traction before the dot.com bubble burst and with it dragged investor confidence
in the rest of the telecommunications sector. By the end of 2001, ITS downsized its operations and refocused
its efforts on the south of Spain in order to "ride out the storm." |
| By January 2002, actual shareholders, not happy with the financial or business results produced by
the management at the time, and in the absence of a clear strategy to bring ITS back to the forefront of
the competitive telecoms market in Spain, decided to change the management team in order to bring in fresh
ideas and an executive team capable of relaunching ITS as a serious contender and thereby increasing company
value.
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Today
As of the end of March, ITS' new CEO joined the company bringing with him a wealth of experience in the
telecoms sector both in Spain and North America.
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Since this time, the new CEO has put in place a new executive team consisting of a new CFO and COO
as well as Director of Sales. These key positions have been filled with seasoned veterans from the telecoms
and consulting areas which amongst these for bring over 80 years related work experience to the project.
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In addition, the focus of the company is being changed from being a regionally focused reseller
of services to an Integrated Telecommunications Provider focused on the competitive packaging of services
to specific market segments nationwide. Some of these services will be resold and others will be developed
by ITS, installed, maintained and supported by ITS, thus providing a differentiated advantage with respect
to its traditional competitors. Some of these services will be innovative services not yet offered in Spain.
Another element to maximize the effectiveness of this new positioning is that the head office has been moved
to Madrid, Spain's Telecoms center.
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The new ITS is positioning is focused on ensuring that every dollar of capital employed has a satisfactory return from ITS shareholders. As such, ITS is:
1) Building very little "owned" infrastructure for commodity services, utilizing and integrating the vast amount of underutilized infrastructure of other existing operators
2) Investing in technologically innovative infrastructures and services.
3) Investing in optimising its Commercial Dimensions.
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More information on the company's positioning and strategy is available for existing shareholders
"Shareholders"
and for potential investors "Investors" .
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